Everybody talks about the Nordics. There live the happiest people, the most innovative people, the most fair societies, the most free press, and a lot of reindeer. What is the real secret of the Nordics? In our podcast we explore the secrets of the Nordic region having conversations that matter with leaders across the region and invite commentators from the rest of the world to analyze the secrets of leadership, communication, entrepreneurship, personal branding and AI (but not limiting ourselves to that only ;) ). Guests include former prime minister Alexander Stubb, innovation professor Alf Rehn, communication guru Matt Abrahams, and many others.